I never thought I’d be the author of a book. In a traditional sense, I’m still not. Over the past two years, I’ve been writing posts on Forbes.com about the intersection of the news business and social media, focusing on our strategy to build a sustainable model for journalism in the digital age. Now, these posts have been molded into an e-book. My day job as chief product officer includes advocating the new world of entrepreneurial journalism — and creating opportunities for topic experts to succeed at it. E-books is one way. By doing one myself, I’m living the life along with them. I’m using the digital publishing tools and partnerships that FORBES provides to build a multi-platform audience around my passion and knowledge.