Five things The New York Times learned from its three-year hyperlocal experiment » Nieman Journalism Lab
With yesterday’s news that The New York Times is ending its affiliation with The Local — a pair of hyperlocal blogs that the newspaper launched three years ago — an experiment came to a close. And from the outset, the Times made it clear that it thought of its dive into neighborhood coverage as just that — an experiment, not an investment likely to generate financial returns. As the Times’ Jim Schachter told us in 2009, The Local would be, within the context of the Times, “barely enough to create a ripple in a pond and not enough to be profitable.”
