TODAYonline | Commentary & Analysis | Commentary | A manipulator's guide to social media

Last week, Mr Holiday published a book that blows the whistle on the dark arts of social media spin, entitled Trust Me, I’m Lying: Confessions of a Media Manipulator. This is an astonishing book. Mr Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us.