Getting Local Online Ad Dollars to Flow Into Hyperlocal News | Street Fight

Hyperlocal news sites are turning up everywhere, but ad dollars aren’t following them nearly as fast. Many news sites gross in “the $100,000 to $150,000 range,” some even less, says Gordon Borrell, CEO of Borrell Associates, which recently produced a report on the surge of revenue to the local digital space – showing that dollars are flowing everywhere except to hyperlocal news.